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Rory O'CallaghanRory O’Callaghan is a graduate of the MSc. in Medical Device Design from the National College of Art and Design in Dublin. Prior to this he studied Industrial Design in the prestigious Umeå Institute of Design in Sweden and spent an Erasmus semester studying Interface Design in the Muthesius University of Fine Arts and Design in Kiel, Germany. Rory has a BEng. (Houners) in Product Design Engineering from Dundalk I.T. To date Rory’s most successful professional work has been on the Multihog MH90, a multipurpose utility tractor manufactured by Multihog in Dundalk, Ireland, where he worked as an employee from the companies inception in February 2008 until September 2011. 

Today Rory is working in Medical Design, where he believes design thinking and process are massively under-utilised and where design can make a huge contribution to the benefit of peoples lives. Rory’s approach is objectively design centric, which is an inherently human centred approach to Medical Design. He strives to find an equilibrium between this and the “risk-based” approach demanded by the medical device design industry. In January 2014 Rory founded Real Motives Design Limited and has since collaborated exclusively with Cook Medical on many design research projects focusing on Endoscopy. Rory has been Highly Commended by the Institute of Designers in Ireland for the Multihog MH90 and has a RedDot Concept award. When not in the studio Rory loves traveling, playing team sports and cycling, he has been known to occasionally brew ale. 


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